Delhi people can now get freebies through “We-Convert” initiative by recycling aluminium cans

A team of innovators from Delhi University started an initiative named “We-Convert” to promote sustainable future and help people to save the environment from being polluted through landfills. “We-Convert” aims at recycling aluminium cans, glass scraps and plastic bottles by dumping them into a vending machine.

“We-Convert” ask people to drop their aluminium cans, glass scraps and plastic bottles into technologically smart e-collectors and in turn reward them with free vouchers for online shopping, free recharge for phone etc.

Ashutosh Srivastava, Co-founder of We-Convert, said, “Through We-Convert, we aim to empower the user to recycle plastic/PET bottles, aluminium cans, and glass scraps. The process is fairly simple, all one need to do is drop in the trash and follow few simple instructions on the machine.”

He further emphasised: “The primary aim of our company is to promote the ideology of Swachh Bharat to work towards a sustainable future and to spread awareness about waste disposal and revolutionise the way people treat their waste.”

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“We- Convert” has already achieved momentum in many parts of Delhi. The concept has garnered more than 5,000 users and more than 700 kg of waste have been recycled. “We- Convert” initiative is soon expected to start in Mumbai, Pune and Bengaluru.

The firm is tied up with The Guardian, Parth Das Sharma’s recycling portal, The Kabadiwala.com, Synergy Sourcing, Rajasthan and HK Industries and some of the other big players in the recycling industry.