Ball partners with Acosta to launch the Ball aluminium cup in retail and on-premise outlets

Ball Corporation, the world's leader in sustainable aluminium packaging solutions for beverage, personal care and household products, has announced its partnership with Acosta, a leading sales and marketing agency in the consumer packaged goods industry, to launch the company's aluminium cups in retail and on-premise outlets, including grocery, drug and C-stores, food service, specialty channels and select mass channel retailers, across the U.S.

"We are thrilled about this new relationship with Acosta," said Daniel W. Fisher, senior vice president and chief operating officer, Global Beverage Packaging. "Their deep industry knowledge and cutting-edge technology will enable us to leverage the initial success of the Ball Aluminum Cup as we launch the brand into retail and on-premise outlets in 2021, and ensure that consumers have a more sustainable cup option when they shop."

Ball launched the U.S. pilot of its infinitely recyclable aluminium cups in September 2019 in response to growing consumer demand for sustainable products. The aluminium cup, which offers a better beverage drinking experience, is a game changer for retailers, entertainment venues and concessionaires, Ball said.

"We are honored that Ball has entrusted us to represent the Ball Aluminum Cup™ in U.S. retail and on-premise outlets," said Darian Pickett, CEO of Acosta. "Our team is proud and eager to provide sales, analytic, retail and supply chain support to a global brand with a long legacy in the packaging industry, as they launch and accelerate the introduction of the aluminum cups into locations over the next year."