Alupro’s ‘Leave Your Cap On’ campaign reaches more than 2 million households

The ‘ leave your cap on’ campaign that has been launched by the Aluminium Packaging Recycling Organisation (Alupro) in partnership with British Glass and the European Aluminium Foil Association to encourage residents to screw the aluminium caps back on glass bottles before recycling, has recently expanded in four local authorities.
 

The new campaign in Oxford and Berkshire, adding the total number of bottle banks across the UK has touched 5,443. The campaign’s message has reached over 2 million households.

On launching the campaign, Rick Hindley, Executive Director of Alupro commented: “…. it’s the ideal time for people to get into the habit of screwing caps back on and helping to boost recycling figures. The market for aluminium bottle closures is growing rapidly, particularly for wine bottles, so it is important that people are made aware of how simple it is to recycle them.”  

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The new ‘Leave Your Cap On’ campaign has been introduced by re3 – the waste management partnership of Bracknell Forest, Reading and Wokingham Borough Councils and FCC Environment; and Oxford City Council.

The ‘Leave Your Cap On’ campaign was originally launched in 2013.It has now been extended in 15 local authorities and waste management partnership. The British Glass and Scottish-based manufacturer, and Alupro member, Guala Closures funds ‘Leave Your Cap On’ campaign.