The next evolution of aluminium cans? AMP Europe introduces XO resealable ends

Stock image for referential purposes only

Sustainable aluminium beverage can manufacturer Ardagh Metal Packaging (AMP) Europe has partnered with Xolution Germany to become the official European distributor of XO resealable can ends, expanding its range of beverage packaging solutions. 

The agreement enables AMP Europe to offer XO’s resealable technology across Europe, giving beverage manufacturers a new aluminium can-end solution that combines portability, ease of use and product protection.

To learn the future of aluminium in the packaging industry, explore our report “ALuminium in Packaging: Consumer Trends and Market Dynamics”

The resealable system has been designed for one-handed use, boosting convenience and allowing consumers to securely close cans after opening, thereby catering to the growing demand for beverages consumed on the move.

Along with XO ends, AMP Europe is ramping up its value-added packaging portfolio while responding to changing consumer preferences and increasing demand for functional packaging.

Meeting evolving consumer expectations

As beverage brands compete for shelf appeal and consumer loyalty, packaging innovation is becoming a key pointer for product diversification. Resealable can ends are gaining traction as they offer greater flexibility, support portion control and enhance convenience without compromising the familiar beverage can format.

“We see strong potential for resealable packaging solutions in the beverage industry, driven by changing consumption habits and market trends,” said Gerlof Toenhake, Marketing and Business Development Director at AMP Europe.

Explore downstream aluminium suppliers, product listings and trade opportunities on the AL Biz platform.

He added that XO ends align with the company’s strategy to support beverage brands through packaging innovation and evolving market applications.

Marc von Rettberg, CEO of Xolution Germany, described the partnership as “a logical step” in commercialising the XO resealable can-closing system. He noted that the technology delivers benefits beyond portability, promoting responsible drinking, portion control and improved product protection, while also allowing brands to improve product differentiation and create new sales opportunities.

XO resealable can ends are now available through AMP Europe, with beverage companies invited to explore commercial applications, product sampling and technical integration through the company’s sales network.

The partnership also strengthens AMP Europe’s aluminium packaging portfolio, combining the sustainability advantages of recyclable aluminium with added consumer convenience through resealable can-end technology.

Unlock key insights from industry experts on aluminium’s applications in end-use with our magazine, End-user Revolution: Aluminium’s Impact on Modern Living.