25 SEPTEMBER 2014www.foodbev.com
Rexam opens graphics and design studio in Luton
Edited by : AL CIRCLE
1 min read
Global can maker Rexam has opened a new state-of-the-art graphics and design studio, providing a unique offering for customers with on-the-spot design expertise, platemaking and proofing.
The studio, located at the heart of Rexam's European central office in Luton in the UK, showcases Rexam's graphic and design capabilities for customers. Complete with a suite for marketing teams to brainstorm designs, the studio has been developed with the customer in mind.
"We recognise that visualising flat designs as three-dimensional metal cans can be difficult," said Paul Winright, European graphics & design manager. "Now our customers can brainstorm a design and by the end of the day see the artwork on a can there and then. Being able to work so closely with our customers through every step of the design process is an invaluable relationship building exercise."
The new platemaking and proofing equipment in the graphics and design studio accommodates printing on all Rexam's European can sizes, including the Fusion aluminium bottle (with the exception of 1-litre cans).
The studio, located at the heart of Rexam's European central office in Luton in the UK, showcases Rexam's graphic and design capabilities for customers. Complete with a suite for marketing teams to brainstorm designs, the studio has been developed with the customer in mind.
"We recognise that visualising flat designs as three-dimensional metal cans can be difficult," said Paul Winright, European graphics & design manager. "Now our customers can brainstorm a design and by the end of the day see the artwork on a can there and then. Being able to work so closely with our customers through every step of the design process is an invaluable relationship building exercise."
The new platemaking and proofing equipment in the graphics and design studio accommodates printing on all Rexam's European can sizes, including the Fusion aluminium bottle (with the exception of 1-litre cans).
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