Novelis and Red Hare Brewery heading towards 100% recycled beverage cans

The world’s first 100% recycled beverage can, could be soon underway. Novelis Inc. has partnered with the Marietta craft-beer manufacturer, the Red Hare Brewing Company, to bring beverage cans produced almost entirely out of recycled material.

Novlis Inc., a multi-national aluminium manufacturer, is naming the product ‘evercan’. evercan is certified by the Scientific Certification Services as the only aluminium can sheet to have a minimum of 90% recycled content.

The Vice President and chief sustainability officer of Novelis, John Gardner, says that they are working on the technical performance and the alloy chemistry of the can at the moment and in the next few years they will get a 100% recycled product.

Gardner thinks that the alliance with this small-scale brewery, who has always packaged their brew in cans, will be a fruitful one. The small-scale start is a good way to introduce a sustainable can into the beverage industry. When others see how profitable it is, the trend will surely catch on.

Where an average beverage can has about 50-68% recycled content, a 100% recycled beverage can, would definitely be a big leap in sustainability