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29 APRIL 2020 AL CIRCLE

Illycaffè introduces a new line of aluminium capsules with new espresso flavour

EDITED BY : DEBANJALI SENGUPTA 1MINS READ

Illycaffè, a global leader in high-quality coffee, has extended its line of aluminium capsules compatible with Nespresso Original coffee machines. The new line of capsules is now available in Decaffeinato espresso, containing the ideal measure of the legendary and unique illy blends.

Illycaffè extends its aluminium capsules range with new espresso flavour

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The illy-branded capsules are available in total five choices representing four intensities of taste: Classico, Intenso espresso, Forte espresso, and new Decaffeinato espresso. All these varieties are available on the illy e-shop and selective retailers for a suggested retail price of $8.99 per pack of ten capsules.

The illy-branded aluminium capsules are produced and distributed by JAB’s JDE platform. illycaffè and JAB had signed a trademark licensing agreement. JAB’s JDE platform is primarily responsible for distributing capsules in retail channels outside Italy, while illycaffè handles distribution in all other sales channels, enhancing its omni-channel presence and reinforcing synergies.


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EDITED BY : DEBANJALI SENGUPTA 1MINS READ

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