Cano Water launches 473ml lightweight aluminium water bottle at Waitrose in the UK

Cano Water is expanding its aluminium packaging range in the UK with the launch of a new 473ml still water bottle in selected Waitrose stores from November. The lightweight aluminium bottle, a popular format in the US, is being introduced to the British market for the first time after more than five years of development and efforts to secure UK listings.

The launch marks a new chapter for Cano Water, which has sold nearly 100 million cans over the past 11 years. The company has also secured a listing with foodservice wholesaler Brakes, extending the availability of its new aluminium bottle format beyond retail.

Since its launch, Cano Water has avoided plastic bottles, positioning aluminium as an alternative to single-use plastic packaging. The new bottle is the format the team first came across more than five years ago and has since worked to introduce to UK consumers.

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Cano Water introduces 24g refillable aluminium bottle

Weighing just 24g, the new 473ml aluminium water bottle is more than 60 per cent lighter than comparable aluminium bottles weighing over 60g. It also features a wider opening for a smoother drinking experience and is designed to be refilled.

The lightweight design adds a new format to Cano Water's aluminium packaging portfolio while supporting its long-standing focus on alternatives to single-use plastic bottles.

Also read: From Asia to South America: How aluminium packaging hubs are affected by the Middle East conflict

Waitrose and Brakes listings mark UK expansion

Securing listings with Waitrose and Brakes represents an important step in Cano Water's efforts to bring the aluminium bottle format to the UK market.

Commenting on the launch, Josh White, CEO and Co-founder of Cano Water, said, “We’ve been working to bring this bottle to the UK for more than five years, so seeing it finally happen with Waitrose is a huge moment for us. We’ve always been passionate about pushing aluminium packaging forward, and we’re excited to give consumers another option.

“Our slogan has always been ‘Don’t Bottle It!’ After five years trying to get this bottle here, I suppose we’ve finally bottled it. Just not in plastic.”

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