Every Can Counts starts can recycling campaign in Belgium this summer

A press release from the Every Can Counts initiative says that their members would now  make the general public aware of the sorting of cans outside their residences by conducting events on major events, offices, schools, beaches or public spaces. They aim to count on each citizen to do his/her part in improving on the environment and to make sure that each can count.

Every Can Counts was launched in England in 2009 at the initiative of the aluminium and steel can manufacturers, which is now active in twelve European countries.  Although the beverage can is the most recycled packaging in the world, much effort is still needed to ensure that all cans end up in the right sorting bin for proper recycling, like the Blue PMC bag in Belgium.

In Liège and Libramont in Belgium, the Every Can Counts team will welcome the public in their stands and offer a series of free activities and games to promote sorting and recycling of cans.

There will be a participatory workshop where everyone can make small objects from recycled cans while learning why sorting cans is so important, There would also be a photographer who would give direct printouts of the photos and souvenir, and a static bike which allows compact sorting by pedalling . The Visitors will be invited to sort the cans they consume on site via selective waste bins.

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Whether it is steel or aluminium, the can is an infinitely recyclable packaging whose physical properties do not degrade even after going through several end-of-lives recycling, making it all the more a sustainable product.  For example, a can today can be transformed into a new can in just 60 days! Currently, more than 7 cans out of 10 are recycled in Europe and this figure continues to grow every year, supported by aggressive initiatives such as Every Can Counts.