26 SEPTEMBER 2011benzinga
Can Manufacturers Institute to Debut New Campaign at Pack Expo 2011
Edited by : AL CIRCLE
1 min read
Can manufacturers launch "Pass it on" campaign at Pack Expo 2011 highlighting the benefits of recycling food and beverage cans as the industry hits record levels of recycling rates in the United States.
The Can Manufacturers Institute (CMI) plans to launch a new education and marketing campaign at Pack Expo 2011. Highlighting the benefits of recycling aluminum cans, the campaign encourages consumers to “Pass It On.”
The campaign showcases the can industry's commitment to sustainability as well as the breadth and scope of recycling efforts.
The launch of the sustainability initiative comes as the U.S. recycling rate for aluminum beverage cans hit 58 percent last year—the highest rate in more than a decade and double that of any other beverage container.
Recycled material in aluminum beverage cans results in 95 percent less energy and produces 95 percent fewer greenhouse gas emissions than creating cans from virgin materials.Can recycling is quick and efficient, returning cans to store shelves in as little as 60 days.
Pack Expo attendees can visit CMI at booth C-278 in the Central Hall. The booth is going to feature interactive displays as well as opportunities for manufacturers to learn more about strategic packaging choices with aluminum cans.
The Can Manufacturers Institute (CMI) plans to launch a new education and marketing campaign at Pack Expo 2011. Highlighting the benefits of recycling aluminum cans, the campaign encourages consumers to “Pass It On.”
The campaign showcases the can industry's commitment to sustainability as well as the breadth and scope of recycling efforts.
The launch of the sustainability initiative comes as the U.S. recycling rate for aluminum beverage cans hit 58 percent last year—the highest rate in more than a decade and double that of any other beverage container.
Recycled material in aluminum beverage cans results in 95 percent less energy and produces 95 percent fewer greenhouse gas emissions than creating cans from virgin materials.Can recycling is quick and efficient, returning cans to store shelves in as little as 60 days.
Pack Expo attendees can visit CMI at booth C-278 in the Central Hall. The booth is going to feature interactive displays as well as opportunities for manufacturers to learn more about strategic packaging choices with aluminum cans.
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