27 JANUARY 2014AlCircle.com
Buyers ready to witness Aluminum 2015 Ford F-150
Edited by : AL CIRCLE
2 min read
At the National Automobile Dealers Association convention this year, majority of Ford dealers present in the convention are of the view potential buyers for 2015 Ford F-150 are ready to witness an aluminum-bodied truck, according to Automotive News. Since the announcement about an all-aluminum body for Ford and U.S. market's highest-volume vehicle have been made earlier this month, most of the market analyst are curious about such a traditionally conservative truck market responding to this new technology.
Jim Farley , vice president of marketing, Ford Global said he believes buyers' are comfortable in the non-traditional material from the use of high-tech & lightweight materials in hunting rifles, fishing rods and other products F-150's target demographic is very much familiar with.
Some dealers plan to stock the outgoing model in more basic and affordable trims and even want to order the new 2015 body’s higher-spec trims. Both the models will be sold together for a number of months as transitions are expected in the Kansas City plant -from the older style to a new aluminum body.
Dealers plan to sport the tough and military-specification aspect of new F-150's body and also point out aluminum’s commercial use in delivery vehicles toward customers who have questions about this new material.
Jim Farley , vice president of marketing, Ford Global said he believes buyers' are comfortable in the non-traditional material from the use of high-tech & lightweight materials in hunting rifles, fishing rods and other products F-150's target demographic is very much familiar with.
Some dealers plan to stock the outgoing model in more basic and affordable trims and even want to order the new 2015 body’s higher-spec trims. Both the models will be sold together for a number of months as transitions are expected in the Kansas City plant -from the older style to a new aluminum body.
Dealers plan to sport the tough and military-specification aspect of new F-150's body and also point out aluminum’s commercial use in delivery vehicles toward customers who have questions about this new material.
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