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Alba expands its customer base across Asia with active participation in Aluminium China 2012
Edited by : AL CIRCLE
2 min read
Alba's commitment to expand its customer base across Asia's emerging markets provided one of the key incentives behind the company's sponsorship and participation in Aluminium China 2012.
The event opens today at the Shanghai New International Expo Centre in China and runs until Friday.
Aluminium China 2012 is widely considered to be one of Asia's leading trade fairs for the aluminium industry as it presents opportunities for knowledge exchange and networking with industry peers across the entire spectrum of the aluminium value chain.
"Asia presents one of the most dynamic markets for the aluminium industry, and Alba remains keen on expanding the footprint of its product portfolio in the continent," said chief executive Laurent Schmitt.
"Our participation in this event enables us to explore business opportunities with potential trade partners as well as raise greater awareness of Bahrain's attractiveness as an economic destination for international investors," he added.
Aluminium China - held successfully for the past seven years - brings together the entire aluminium supply chain under one roof representing delegates from more than 90 countries.
A conference under the theme "2012 China Aluminium Fabrication Forum" will also be held alongside the exhibition, and include presentations by industry leaders.
Alba recently set up a sales office in Hong Kong to tap into the demands of Asia's emerging markets.
The event opens today at the Shanghai New International Expo Centre in China and runs until Friday.
Aluminium China 2012 is widely considered to be one of Asia's leading trade fairs for the aluminium industry as it presents opportunities for knowledge exchange and networking with industry peers across the entire spectrum of the aluminium value chain.
"Asia presents one of the most dynamic markets for the aluminium industry, and Alba remains keen on expanding the footprint of its product portfolio in the continent," said chief executive Laurent Schmitt.
"Our participation in this event enables us to explore business opportunities with potential trade partners as well as raise greater awareness of Bahrain's attractiveness as an economic destination for international investors," he added.
Aluminium China - held successfully for the past seven years - brings together the entire aluminium supply chain under one roof representing delegates from more than 90 countries.
A conference under the theme "2012 China Aluminium Fabrication Forum" will also be held alongside the exhibition, and include presentations by industry leaders.
Alba recently set up a sales office in Hong Kong to tap into the demands of Asia's emerging markets.
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