Google will soon strengthen its ‘Search Engine’ with AI

In the face of the competition from AI-enabled chatbot ChatGPT from OpenAI and Microsoft’s BingAI, Google is now responding with its characteristic agility and innovation. It has been adding a number of features to its search engine and also launched BARD, the conversational chatbot from Google, powered by LaMDA. Google’s CEO Sundar Pichai has recently revealed that soon the market leader in Search Engine is going to launch a number of new AI-powered features. Such features are going to make the results more contextual and in line with the requirement of the users.

In his recent interview with Wall Street Journal, Pichai, who also heads Alphabet, mentioned that adding AI features will supercharge the Search Engine’s capability to find the required information. He also dismissed any possibility that the Search Engine is under any threat in the face of the recent conversational chatbots.

Google is well-known for its advances related to AI. It had already included many features in its search engines which helped billions of people worldwide have better search experiences. Google also created BERT, one of the first transformer models in the world, which was revolutionary in understanding the intricacies of human languages.

According to Pichai, Google's recent technologies like LaMDA, PaLM, Imagen and MusicLM will create entirely new ways to engage with information – from language and images to video and audio. "We're working to bring these latest AI advancements into our products, starting with Search," Pichai had informed earlier this year in February in a blog post on AI and Search.

Globally a substantial percentage of aluminium companies use Gmail and Google searches. Many have also tasted OpenAI’s ChatGPT in searching for information and access to knowledge over the last few months. Hence, the aluminium industry and the metal and mining sector as a whole will also be influenced by such technical developments.

In the middle of the ongoing debates and concerns over the future of mankind and AI research, Google has already started testing its AI tools on its emailing platform Gmail. While the future will unravel the next steps, for now, the technology space is getting more and more interesting with such developments.