Joedan, a Gloucestershire-based aluminium doors and window manufacturer, is set to grow with a GBP 3 million (USD 4 million) investment. 

Expansion plans include upgraded machinery, additional design centres and a second manufacturing facility on the Isle of Wight. The company currently has a turnover of GBP 18 million (USD 24 million). The company’s celebration of its 40th year aims for GBP 35 million (USD 47 million)  in revenue by 2030. Till now, more than 120 people have been working with the company across the head office in Tewkesbury and design centres in Winchester and on the Isle of Wight.

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John Purcaro, the Managing Director, designs, manufactures and installs its own Lusso Aluminium (high-end architectural products focusing on slimline doors and windows) in a 32,000 square feet site in Tewkesbury. The company serves clients in residence, education, healthcare and industry. Joedan has its age-old partnership with CO Manufacturing, a Wakefield-based manufacturer, and supplies ‘Portofino’ UPVC, modern high specification windows.

The company began as a family-run business, as it was founded in the kitchen of John and Nicky Purcaro and named after their children Joseph and Daniella. 

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Nicky Purcaro, the Co-Founder, established three foundational principles for the business. The company has followed a strict no-pressure selling policy since its formation. The firm does not operate on bank holidays or during Christmas, prioritising employee and family well-being. Business ownership was placed in the names of the founders’ children, reinforcing long-term commitment and accountability. These principles reflect a value-driven, family-oriented governance model guiding the company’s operations.

Commercial projects currently account for around 60 per cent of the company’s turnover, while the retail segment is expanding through business purchase and a new ownership interest in Eden Windows Doors & Conservatories, strengthening its presence in Kent and Greater London.

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According to Joseph Purcaro, the company is focused on building for the next generation and is preparing to implement its GBP 3 million (USD 4 million) expansion plans in the coming months.

*Image source: www.joedan.co.uk