Did you know that from 2007 till now (September 2025), a total of 47 total iPhone models have been launched? And the OG of all touchscreen models is back with another bang this year. The tech-giant has finally pulled the curtain on its stunning and much-awaited iPhone 17 Pro and iPhone 17 Pro Max – the two powerhouses that don’t just raise the bar, but shatter it.
Image Source: iPhone website
True to its speculation, both iPhone 17 Pro and iPhone 17 Pro Max comes wrapped in a laser-welded, aluminium unibody, replacing titanium. The pre-order for both the models will be starting from Friday, September 12 (5.30PM IST) and available from Friday, September 19.
And till July 2025, Apple, the American multinational company sold over 3 billion iPhones worldwide, further cementing its position as the world’s largest mobile phone vendor since 2023.
Also Read: Apple's iPhone 17 Pro to debut an aluminium frame, replacing titanium
Coming to the ALuminium factor
The new brushed aluminium unibody redefines strength and elegance. Crafted from lightweight, aerospace-grade 7000-series aluminium alloy, it delivers the best thermal performance ever in an iPhone. On the back, a precisely engineered plateau creates extra space for larger internal components, making room for a bigger battery. Meanwhile, antennas are seamlessly integrated around the edges, forming the highest-performing antenna system ever in an iPhone.
But this aluminium story goes beyond performance. As part of Apple 2030, the company’s bold plan for carbon neutrality, both iPhone 17 Pro models are built with 30 per cent recycled content, including 100 per cent recycled cobalt in the battery and 100 per cent recycled gold plating on Apple-designed circuit boards. Manufacturing now relies on 40 per cent renewable electricity, and even the packaging is 100 per cent fibre-based, fully recyclable, and plastic-free. Designed to last with durability, reparability, and extended software support, the devices prove that sustainability and cutting-edge innovation can coexist seamlessly.
Inside, a breakthrough Apple-designed vapour chamber takes performance even further. Filled with deionised water and laser-welded into the aluminium frame, it draws heat away from the blazing-fast A19 Pro chip, dispersing it evenly across the forged chassis.
The result –
The unibody design doesn’t just enable superior thermal management; it also creates the space for a larger battery, unlocking the longest battery life ever on iPhone 17 Pro Max. And thanks to the efficiency of A19 Pro combined with the advanced power management of iOS 26, endurance reaches all-new levels. When it’s time to recharge, both models power up fast — hitting 50 per cent in just 20 minutes with a high-wattage USB-C adapter, including Apple’s new 40W Dynamic Power Adapter with 60W Max.
For creators, Apple has gone all in with cinema-ready features like ProRes RAW, Apple Log 2, and genlock, seamlessly integrating the iPhone into productions big and small. And with Ceramic Shield 2 now protecting both the front and back boasting 3x better scratch resistance durability matches performance. The iPhone 17 Pro lineup isn’t just a step forward. It’s a giant leap into the future of smartphones.
Featuring Apple’s most powerful iPhone processor yet
The iPhone 17 Pro lineup comes in two stunning sizes, 6.3 inches and 6.9 inches. Each showcasing a breathtaking Super Retina XDR display. Protected by Ceramic Shield 2, tougher than any smartphone glass or glass-ceramic, the screen now features an Apple-designed coating that delivers 3x better scratch resistance and a new anti-reflective layer that reduces glare like never before.
At the heart of iPhone 17 Pro and iPhone 17 Pro Max is the A19 Pro chip — Apple’s most powerful iPhone processor yet. Paired with an advanced, Apple-designed vapour chamber, A19 Pro delivers up to 40 per cent better sustained performance than the previous generation, keeping everything from intense gaming to pro-level video editing to large local language models running smoother for longer.
The 6-core CPU is the fastest ever in a smartphone, while the redesigned 6-core GPU now integrates Neural Accelerators directly into every core, boosted by a larger cache and expanded memory over A18 Pro. Working seamlessly with the new 16-core Neural Engine, this architecture powers next-gen AI models, cinematic graphics, and console-class AAA games like Arknights: Endfield, complete with hardware-accelerated ray tracing and ultra-high frame rates.
The lineup also debuts N1, a breakthrough Apple-designed wireless networking chip. Supporting Wi-Fi 7, Bluetooth 6, and Thread, N1 not only brings the latest in connectivity but also enhances the reliability and performance of features like AirDrop and Personal Hotspot.
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Go beyond DSLR ready clicks
The iPhone 17 Pro and Pro Max redefine mobile photography with Apple’s most advanced camera systems yet, packing the power of eight professional lenses into your pocket. On the rear, three 48MP Fusion cameras include a next-gen Telephoto with a larger sensor, offering up to 200mm 8x optical zoom (the longest ever on iPhone) coupled with plus 40x digital zoom and enhanced low-light performance powered by the Photonic Engine.
On the front, the new Centre Stage camera debuts a square sensor for 18MP selfies, AI auto-framing, Dual Capture, and ultra-stabilised 4K HDR video, ensuring cinematic quality. Together, these innovations make the iPhone 17 Pro lineup not just better cameras, but a complete reinvention of mobile photography and filmmaking.
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