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iPhone and aluminium: A story of design, identity, & sustainability
End User17 SEPT 2025

iPhone and aluminium: A story of design, identity, & sustainability

The Apple vs. Android debate has been running for years, with endless arguments over software, cameras, and apps. Yet behind those headline battles was a quieter revolution—one built on aluminium. For Apple, aluminium was never just another material. It became part of its identity, a design...

From rumours to reality- Apple launches iPhone 17 series in ALuminium unibody
End User10 SEPT 2025

From rumours to reality- Apple launches iPhone 17 series in ALuminium unibody

Did you know that from 2007 till now (September 2025), a total of 47 total iPhone models have been launched? And the OG of all touchscreen models is back with another bang this year. The tech-giant has finally pulled the curtain on its stunning and much-awaited iPhone 17 Pro and iPhone 17 Pro Max –...

From Nothing to iPhone – Top 5 smartphone brands using aluminium in H1 2025
End User02 SEPT 2025

From Nothing to iPhone – Top 5 smartphone brands using aluminium in H1 2025

As the years are passing, ALuminium is not only evolving as a metal but also becoming a hero that is making a comeback with a bang. From the surface of the moon to the inside of a smartphone, the metal with the atomic number 13 is redefining strength, sustainability and innovation in our world....

Aluminium takes centre stage in Apple’s iPhone 17, here's how & why
End User23 AUG 2025

Aluminium takes centre stage in Apple’s iPhone 17, here's how & why

Apple is trading glass glamour for aluminium muscle in the iPhone 17 Pro and the industry is watching closely. A recent leak has provided a first look at the iPhone 17 Pro's production chassis, showcasing a significant design shift from previous models. Unlike the iPhone 16 Pro's glass-and-titanium...

Premium aluminium body, 5,000mAh battery, 50MP telephoto camera & lots more: Nothing Phone (3a) and (3a) Pro
End User05 MAR 2025

Premium aluminium body, 5,000mAh battery, 50MP telephoto camera & lots more: Nothing Phone (3a) and (3a) Pro

A few years back, the word ‘nothing’ had little significance in our daily lives. But today, standing here in 2025, the tables have turned – ‘Nothing’ is not just another word but a brand that stands out in its own form. Image Source: Nothing website Premium design, fast charging & lots more Founded...

Malaysia welcomes Realme GT 7 Pro – a durable flagship device with non-glossy aluminium frame
End User04 JAN 2025

Malaysia welcomes Realme GT 7 Pro – a durable flagship device with non-glossy aluminium frame

The Realme GT 7 Pro, launched in Malaysia in November 2024, stands out as a cutting-edge flagship phone and is one of the first to feature a Silicon Anode battery. The Realme GT 7 Pro's frame is crafted from non-glossy aluminium, offering a premium feel and exceptional durability. Image Source:...

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