iPhone and aluminium: A story of design, identity, & sustainability

The Apple vs. Android debate has been running for years, with endless arguments over software, cameras, and apps. Yet behind those headline battles was a quieter revolution—one built on aluminium. For Apple, aluminium was never just another material. It became part of its identity, a design philosophy, and a way of uniting elegance with strength. In many ways, the story of the iPhone can’t be told without the story of aluminium.
Aluminium enters the iPhone landscape
When Steve Jobs stepped on stage in 2007 to reveal the first iPhone, the world’s attention was locked on the touchscreen—a feature that would forever change how we use our phones. Yet, almost quietly, another element was shaping the device’s identity.
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