According to a recent report, Coca-Cola is switching from plastic bottles to aluminium cans for its Dasani water brand. As per the report, Coke will start selling canned Dasani next month onwards in the north-east of the United States, and by 2020 it plans to reach out to other parts of the country.
The announcement came after Pepsico recently declared to experiment with selling Aquafina in cans at restaurants and stadiums.
Beverage giants are under pressure to boost recycling and reduce the use of plastic in their packaging. Since aluminium cans contain more recycled material, the companies are turning to this metal as an alternative solution.
Dasani and Aquafina are the top two bottled brands in the US, with combined sales north of $2 billion.
In addition to the aluminium can, Coke is also reportedly unveiling a new hybrid Dasani bottle made with a combination of plants and recycled plastic. The company says it is cutting down on the weight of its bottles in a bid to use less material.
These new initiatives are expected to help Coke meet its pledge to boost the use of recycled material by 2030. According to Lauren King, Dasani’s brand director, this effort will also help boost profit at the parent company.
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