28 MAY 2012MarketWatch
Alcoa Wheels Achieves Cradle to Cradle CertifiedCM Silver for infinite recyclability and Environmentally Safe Manufacturing Processes
Edited by : AL CIRCLE
2 min read
Alcoa AA +0.23% announced today that its global line of wheel products is now Cradle to Cradle CertifiedCM at the Silver level. Alcoa wheels are the first products in the transportation industry to receive certification from the Cradle to Cradle CertifiedCM Program, recognizing Alcoa's environmentally sound production processes and the infinitely recyclable nature of aluminum.
The evaluation of Alcoa wheels was conducted by MBDC (McDonough Braungart Design Chemistry), a global sustainability consulting and product certification firm that developed the Cradle to Cradle(R) concept in 1995. This multi-attribute eco-label assesses products for safety to human and environmental health, design for future use cycles, and sustainable manufacturing processes. Products are evaluated for material health, material reutilization, renewable energy use, water stewardship and social responsibility.
"Sustainability is at the heart of Alcoa, our business practices and our products, and something in which we strive for excellence," said Tim Myers, President, Alcoa Wheel & Transportation Products. "With an increased interest in sustainable solutions within the transportation industry, this certification is a landmark recognition of our efforts to ensure that each of our customers receives the safest and most environmentally-conscious products we can provide."
"An industry leader in sustainability, Alcoa has achieved Cradle to Cradle CertifiedCM Silver for a number of other products, including Alcoa primary aluminum and several products from its Kawneer architectural aluminum products and systems business," said Jay Bolus, Vice President of Technical Operations, MBDC. "This latest certification demonstrates that Alcoa wheel products are pioneering the way for more sustainable solutions within the transportation industry."
With an ever-growing focus on sustainable solutions, the Cradle to Cradle CertifiedCM Product Program has become an important resource for companies like Alcoa to communicate their sustainability efforts. To date, MBDC has certified more than 425 products in various industries, and 125 companies worldwide have engaged in the Cradle to Cradle CertifiedCM program.
Alcoa is the first aluminum company to have its products Cradle to CradleCertifiedCM by MBDC.
The evaluation of Alcoa wheels was conducted by MBDC (McDonough Braungart Design Chemistry), a global sustainability consulting and product certification firm that developed the Cradle to Cradle(R) concept in 1995. This multi-attribute eco-label assesses products for safety to human and environmental health, design for future use cycles, and sustainable manufacturing processes. Products are evaluated for material health, material reutilization, renewable energy use, water stewardship and social responsibility.
"Sustainability is at the heart of Alcoa, our business practices and our products, and something in which we strive for excellence," said Tim Myers, President, Alcoa Wheel & Transportation Products. "With an increased interest in sustainable solutions within the transportation industry, this certification is a landmark recognition of our efforts to ensure that each of our customers receives the safest and most environmentally-conscious products we can provide."
"An industry leader in sustainability, Alcoa has achieved Cradle to Cradle CertifiedCM Silver for a number of other products, including Alcoa primary aluminum and several products from its Kawneer architectural aluminum products and systems business," said Jay Bolus, Vice President of Technical Operations, MBDC. "This latest certification demonstrates that Alcoa wheel products are pioneering the way for more sustainable solutions within the transportation industry."
With an ever-growing focus on sustainable solutions, the Cradle to Cradle CertifiedCM Product Program has become an important resource for companies like Alcoa to communicate their sustainability efforts. To date, MBDC has certified more than 425 products in various industries, and 125 companies worldwide have engaged in the Cradle to Cradle CertifiedCM program.
Alcoa is the first aluminum company to have its products Cradle to CradleCertifiedCM by MBDC.
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