
London sets an innovative sustainability model by installing The Tree Goddess made of collected aluminium cans at A2Dominion’s Beethoven Centre, Westminster.

Veolia has commissioned the sculpture created by artist Faith Bebbington. It has been constituted with the help of one thousand aluminium cans retrieved from public events in the West End.
The Tree Goddess was displayed last year at the Brighter Future art festival organised in Westminster, and since then, it has been travelling around London.
Veolia, a waste management firm encouraging environmental consciousness, was behind the conception of this statue. The firm worked with Art of London to give the Tree Goddess an exceptional design that evokes a better future with raised sustainability standards.
The structure is three metres tall, and a person would be amazed to know that it incorporates over one thousand end-of-use aluminium cans collected from the area. This can be regarded as an epitome of a successful sustainability model. While the art excites an onlooker, he is forced to think about the harmful effects of pollution as the structure resembles the shape of a tree and is built with nothing but scrap.
The Tree Goddess is a perfect example of how completely recyclable aluminium can be reused time and again, elevating it as a closed-loop metal. Faith Bebbington’s idea was to make people witness what ‘waste’ in a new light appears to be, encouraging people to accept recycled art.
The Manager of the Beethoven Centre, Martin Peace, commented: “We’re delighted to welcome the Tree Goddess to the Beethoven Centre. We have been inspired by the beauty of the sculpture and what it represents.”
“We are looking at ways we can improve the local environment, working closely with Queen’s Park Community Council, who are based in the centre, and other local community groups on their environmental campaigns,” he concluded.
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