Westons launches cider brands in aluminium cans for the Australian market

Two new cider brands in aluminium cans are recently launched in the Australian market in line with a trend towards more craft and artisanal products. Manufactured by Westons, the new brands in the market are Stowford Press Medium Sweet and Caple Road No3.

Cider Australia forecasts the Australian cider market to grow to a retail value of $2.6 billion by 2020 which is much higher than any other alcohol category. The growth was mostly driven by growing consumer interest in authentic apple and pear cider and more and more Australian consumers are buying premium, craft and artisanal products. Domestic Australian cider producers are making lots of innovations and developing new production techniques.

As said by Ian Cameron, the Head of Marketing and Sales at Westons World Brands, Caple Road and Stowford Press both are custom made to suit Australian consumers’ likings for crafted ciders. He said that it’s a tough job to put cider into aluminium cans because of its highly corrosive. This is for the first time that fresh juice based ciders are launched in aluminium cans.

“Stowford Press Medium Sweet was developed specifically for the Australian market by our Head Cider Maker Guy Lawrence. And Caple Road is a very unique SKU in that it is an English craft cider that is fresh juice based and actually formulated into an aluminium can, which is a world first,” explained Cameron.

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“To optimally produce a cider from a fresh pressed juice base and put it into an aluminium can is extremely hard to do because it is very corrosive, so what Guy Lawrence from Westons has done is come up with a very unique proprietary means of blending that cider but more importantly making it stable enough to be able to package into aluminium cans and then be sold in that format. So they are really unique, but going exceptionally well,” he added.

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