St Andrews Beach Brewery to launch new alcoholic seltzer range in recyclable aluminium cans

St Andrews Beach Brewery is reportedly launching a new alcoholic seltzer range – Tidal Artesian Seltzer in aluminium cans with coastal-inspired design. According to the report, the brewery has teamed up with The Edison Agency for creating a brand story and packaging design to lend the Tidal range an independent identity in St Andrews Beach Brewery’s established beer portfolio.

Orora Beverage has supplied recyclable aluminium cans, which feature a crisp white finish and an all-over matt varnish on pack.

The Edison Agency design director Brian Rodrigo Llagas said the colour palette of the design for Andrews’ new cans represents the signature coastal narrative of the brand while creating a distinct identity.

“Inspired by the beautiful coastal environment of St Andrews Beach and endless sunny days of the Australian summer, Tidal Artesian Seltzer is a refreshing tribute to summer,” said Llagas.

He also said, “The white, navy and splashes of colour are reminiscent of bleached timber on the beachside, the sun, sand and sea, and the subtle flavours of the product coming through."

“The design outcomes are minimalist and crisp; the light and contemporary design captures the sensory flavour cues of the artisan seltzer – bright white, zesty and refreshing. The summers are long down in St Andrews Beach; fun, hot and a reminder of what life is really about – surfing, good food and friends,” he added.