Sipful Drinks teams up with Every Can Counts to boost recycling rates for drinks cans

Sipful Drinks has collaborated with Every Can Counts to encourage people to recycle empty drink cans.  The company will carry the Every Can Counts logo on its canned products. 

Sipful founder Darius Darwell comments: “Reducing waste and increasing recycling are two very clear objectives for us. Sustainability will be built into our DNA as a business, with the aim of creating a consumer brand committed to always trying to be better in the hope that Sipful Drinks will become a positive change for a more sustainable future. As I grew up on an organic and biodynamic farm, sustainability and the environment were always “hot topic” in my household, well before they were used widely as marketing buzzwords. We’re dead proud to be a canned product – we are delighted to be working with Every Can Counts to drive awareness, and are super honored to be the first brand to proudly display their logo across our full range of products.”

Sipful’s drinks include Classic Mimosa, Blood Orange Mimosa and Peach Bellini. The Arien white wine, from La Mancha in central Spain, will be the first can off the press, sporting the Every Can Counts Logo. 

Chris Latham-Warde, Every Can Counts UK programme manager, said: “We’re very excited to be welcoming Sipful Drinks as a new funding partner of the Every Can Counts UK programme. Sipful’s commitment to sustainability naturally aligns them with Every Can Counts and our mission to engage people with the many benefits of recycling drink cans. We’re thrilled that Sipful will be the first UK brand to introduce the Every Can Counts logo to their cans. Sipful’s eye-catching can design, which also includes the impactful Metal Recycles Forever logo, will help raise awareness about the infinite recyclability of drink cans and remind consumers to do the right thing and recycle. This is a fantastic way to launch our partnership and we’re looking forward to working with Sipful to amplify the recycling message even further with new partnership activations in 2021.”

Sipful, which was launched in May 2020, is presently in the process of building its own production facility with the aim of becoming a zero-waste production and packaging facility. The company believes aluminium drink cans are the ultimate packaging format due to its recyclability.

Every Can Counts, a not-for-profit partnership between drink can manufacturers, the recycling industry, and drink brands, currently has a presence in 19 countries across Europe.