International Aluminium Institute Launches Aluminium Packaging Website

The International Aluminium Institute (IAI) Chairman Svein Richard Brandtzæg today welcomed the launch of the latest in the series of product-related sustainability websites from IAI, highlighting the advantages of the use of aluminium in packaging. Recognising the demand from customers, consumers and policymakers around the world for up-to-date and easy to access information, the IAI has developed the site to demonstrate the economic, social and environmental benefits of aluminium packaging solutions.

Launched today at the Arab International Aluminium Conference 2011 (ARABAL), the website features interactive content based on the IAI’s lifecycle research and examples of the full range of aluminium packaging applications.

It also provides credible and accurate life cycle data, which underpins and supports the aluminium industry’s sustainability strategy of reducing the environmental impact of its facilities, increasing the use of aluminium in energy saving applications and maximising the recycling of products at the end of their useful life.

The recycling website follows on from the success of the IAI’s recent green building (http://greenbuilding.world-aluminium.org ), transport (http://transport.world-aluminium.org ) and recycling (http://recycling.world-aluminium.org ) websites, which have proved popular with architects, car manufacturers, policymakers and academics, who are looking for quantitative data and examples of aluminium use in sustainable products and recycling at end of life.