Innovation and creativity ‘alive and well’ in alufoil industry

Alufoil Trophy 2015 produces an outstanding selection of winners, with aluminium foil and closure concepts for the food, beverage and pharmaceutical sectors

Once again companies from every part of the aluminium foil industry have embraced the opportunity presented by the Alufoil Trophy. With the diversity of the 57 entries, covering a wide range of products across all the entry categories, the judges had a demanding task but finally selected 12 worthy winners.

The judges were led this year by Jean-Paul Duquet, global packaging eco design manager of Bel Group, who brought a wealth of experience in aluminium foil to the table, having had a long and distinguished background in the alufoil industry. He commented, “It is very refreshing to see so much creativity from the aluminium foil sector at a time when market conditions continue to be challenging. There are some fine examples of highly original concepts to open up new market opportunities or expand existing ones.”

“The ability to meet environmental and sustainability targets without losing any degree of performance or quality is very clearly demonstrated. In addition the technical innovations, to solve complex problems or meet difficult conditions, illustrate the talent available in the industry. Overall it is clear innovation and creativity are alive and well in the aluminium foil sector,” he added.

The annual awards are organised by EAFA, the European Aluminium Foil Association. Its executive director, Guido Aufdemkamp, commenting on the 2015 competition said, “Once again we have seen companies from every part of the aluminium foil industry embrace the opportunity presented by the Alufoil Trophy. Whether they are making containers, trays, lids, pouches, pill packs, closures or even general engineering products, the Alufoil Trophy enables companies to showcase new ideas. It continues to attract entries from many of Europe’s leading aluminium converters as well as brand owners, top designers and practitioners in the packaging, printing and industrial sectors.”

The competition is open to products which are either made from aluminium foil or contain aluminium foil as part of a laminate, structure or packaging system, as well as aluminium closures. Categories cover every aspect of aluminium foil usage across many diverse markets, particularly those for packaging and technical applications. The classifications are Consumer Convenience; Marketing + Design; Product Preservation; Resource Efficiency; and Technical Innovation. The judges also have discretion to award an Alufoil Trophy for products displaying excellence across a number of categories, or for an outstanding or clever application.

For more details visit www.alufoil.org