07 JUNE 2011www.holmesreport.com
Harbor IntelControversial Mining Giant Vedanta Taps Senjam For New Global Comms Role Asia Pacific, Global ligence aluminum prices still in correction
Edited by : AL CIRCLE
1 min read
Controversial mining firm Vedanta has created a new global comms leadership role, as it bids to rehabilitate a reputation that has been dogged by numerous environmental and human rights allegations.
The company, founded in India but now headquartered and listed in London, has poached Senjam Raj Sekhar, one of India’s most experienced corporate communications specialists, for the role.
Sekhar joins from Indian conglomerate Bharti Enterprises, where he headed communications for the past six years, helping it navigate its expansion across 19 countries in Asia and Africa.
He told the Holmes Report that the opportunity presents a “new challenge. “Vedanta operates in a sensitive sector with multiple stakeholder interests,” added Sekhar. “Corporate communications can play a vital role in leading dialogue and engagement with various stakeholders and present the company perspective in an open and transparent manner.”
The company, founded in India but now headquartered and listed in London, has poached Senjam Raj Sekhar, one of India’s most experienced corporate communications specialists, for the role.
Sekhar joins from Indian conglomerate Bharti Enterprises, where he headed communications for the past six years, helping it navigate its expansion across 19 countries in Asia and Africa.
He told the Holmes Report that the opportunity presents a “new challenge. “Vedanta operates in a sensitive sector with multiple stakeholder interests,” added Sekhar. “Corporate communications can play a vital role in leading dialogue and engagement with various stakeholders and present the company perspective in an open and transparent manner.”
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