Diet Coke can prices rise 40% in India amid higher aluminium costs

Diet Coke prices have risen from INR 50 (USD 0.52) to INR 70 (USD 0.73) for a 330 ml can in several Indian markets as bottlers and retailers face higher aluminium can costs.

The new price has been reported in Delhi-NCR, Mumbai, Bengaluru and Goa. Some stores are charging the current price even for cans that still carry the earlier maximum retail price (MRP) of INR 50 (USD 0.52)

Can-grade aluminium prices rose 30 per cent year on year, mainly because of supply disruptions in West Asia amid tensions. The increase has raised packaging costs for beverage bottlers and their suppliers.

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An independent Coca-Cola bottler confirmed the price increase, saying, “Yes, we are selling 330 ml cans of Diet Coke at INR 70 now. The increase in prices of aluminium cans is unsustainable.”

While some offline retailers are selling the cans at the new rate, quick-commerce platforms continue to list them at the previous price.

Coca-Cola said its recommendation to trade partners remains based on the price printed on the packaging. A company spokesperson said, “In line with Indian regulations, our recommendation to all trade partners is to charge the MRP printed on the pack.”

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The difference in prices has drawn consumer attention, particularly where stores charge more than the MRP printed on the can.

The price increase follows a packaging change that began in July. Coca-Cola replaced 300 ml cans priced at INR 40 (USD 0.42) with 330 ml cans priced at INR 50 (USD 0.52).

Demand for zero-sugar soft drinks doubled over the past 12 months, according to a senior beverage industry executive. The increase in demand, along with limited can availability, has put pressure on supply.  However, it remains unclear whether quick-commerce platforms will change their prices as new inventory arrives.