Crown Beverage Packaging North America opens new graphics studio to optimize package design

Crown Beverage Packaging North America, a business unit of Crown Holdings, has opened a new graphics studio in Ambler, PA, to help North American beverage brands maximize the impact of their packaging graphics and expedite product launches.

The 14,000-sq.-ft. facility features cutting-edge technologies that shorten product development timelines. The company said that the plant enables customers to have hands-on involvement alongside on-site experts to produce finished packages that create brand differentiation on the shelf.

Paul Fennessy, Director of Graphics at Crown, said: “Our new graphics studio represents the changing beverage landscape. Today, brands are recognizing that in many cases, the can serves as the customer’s first experience with a product. The size, look, feel—and of course, the graphics—create a first and lasting impression in the mind of consumers. When designed with these factors in mind, cans are able to foster a valuable connection and build brand preference.”

The graphic studio also features a Can Academy that educates customers on the can-making process and where graphic design falls into that production cycle.

Crown said, “The graphics studio is also equipped with advanced technologies that can quickly turn design concepts into reality. A state-of-the-art pilot line can produce a sample package on-site, confirm that colors and separations are accurate and allow for designs to be reviewed and revised on-the-spot.”

The graphics studio will serve as the primary design centre for all Crown Beverage Packaging North America customers.