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30 OCTOBER 2023 AL CIRCLE

Canpack produces limited edition aluminium cans for the Royal Swinkels Family Brewers

EDITED BY : SARNALI CHAKRABORTY 2MINS READ

Leveraging almost two decades of partnership, the Royal Swinkels Family Brewers have engaged Canpack to manufacture exclusive, limited-edition aluminium cans for their esteemed Bavaria beer. A collection of four eye-catching aluminium cans depicting famous pictures of the Netherlands and its ancient brewing culture transports customers through typical Dutch sceneries evocative of classic Delft ceramics and Vincent van Gogh paintings.

Canpack produces limited edition aluminium cans for the Royal Swinkels Family Brewers

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The commencement of the expedition takes place, fittingly, at the Bavaria brewery situated in the hamlet of Lieshout in the region of Brabant. The establishment in question has been under the ownership and management of the Swinkels family for seven consecutive generations, starting from 1719. It has been situated on the same premises during this period.The commencement of the expedition takes place, fittingly, at the Bavaria brewery situated in the hamlet of Lieshout in the region of Brabant. As per AL Circle’s “Global Aluminium Industry Outlook 2023” report, the global usage of aluminium cans is expected to reach 627 billion units by 2030.

Lesław Mika, Group Sales Director, said, "For us, a can is never just a can. We make cans that create that feeling of belonging to a brand, cans that amplify the experience of the beverage they serve. We also like to push boundaries with our technical innovations. For these Bavaria cans we used our unique Quadromix™ technology, which allows four different designs to be printed in a single production run. It's ideally suited to producing limited and collectable editions like this."

Dutch beer glasses clinking and frothing symbolise the time-honoured customs of conviviality that emerge from the brewer's art. The tour continues through tulip fields with classic windmills and lovely bridges over canals characteristic of the Dutch landscape. The addition of Canpack's characteristic matt over-varnish completes these limited edition cans. This further improves their luxury appearance and gives customers a silky-smooth feel that matches the high-quality artwork.


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EDITED BY : SARNALI CHAKRABORTY 2MINS READ

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