Ball, Unilever launch football-themed Rexona aluminium aerosol cans in Germany

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Ball Corporation has partnered with Unilever to launch a football-themed Rexona Maximum Protection aerosol range in Germany, using its Dynamark PRO printing technology to produce six different aluminium can designs in a single production run.

The new packaging has been developed as part of Unilever's partnership with the German Football Association (DFB). Each can features stylised illustrations of players from Germany's men's national football team while maintaining the Rexona brand identity across the range.

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Six aluminium can designs in one production run

Unilever wanted to introduce multiple packaging designs without affecting production efficiency or brand consistency. Ball said its Dynamark PRO technology allowed the company to print six design variants while maintaining uniform print quality throughout the production run.

The technology supports variable graphics, colour combinations, half-tone illustrations and detailed artwork, allowing brands to introduce several packaging designs within a single product series.

Victoria Marletta, Vice President, Personal & Home Care Commercial at Ball Corporation, said “This project shows how close collaboration can turn a strong creative idea into packaging that is both visually distinctive and practical to produce at scale.” 

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Football campaign to extend shelf visibility

The Rexona range has been designed as a long-term football-themed campaign rather than a promotion linked to a single tournament or event. By incorporating DFB branding, Unilever aims to keep the football theme visible on retail shelves over an extended period.

Hannan Mölder, Category Lead for Rexona and AXE Germany at Unilever, said “This collaboration with Ball and the DFB allows us to connect with our consumers’ passion for football in a fresh, visually impactful way.” He further added, “Dynamark PRO gave us the creative flexibility to represent the collective strength of the national team while maintaining the premium quality and identity our customers expect from Rexona.” 

According to Ball, the project highlights how Dynamark PRO can support multiple aluminium can designs within one production cycle while helping brands improve product visibility at retail.