
The aluminium packaging recycling company Alupro has made public the appointment of Hannah Lombard, as the new Digital Market Executive. Hannah will be working with the Alupro team to inform, educate, and also update the public about the importance and circular properties of aluminium packaging.

The year remained quite very successful for Alupro as the Kerbside recycling rates were the highest despite the Covid-19 situation going around in the world. Hannah’s responsibility will be to take control of the organisation's digital communications channels and also provide them with new ideas to involve more with the packaging industry, customers, and the households.
According to Tom Giddings, the General Manager at Alupro, “At Alupro, we work to fulfil the industry’s obligation to meet and exceed, recycling targets for aluminium packaging. As part of our commitment to the industry, we are continuously looking for new ways to communicate with consumers and the wider industry. With social and digital channels continuing to grow, we’re delighted to welcome our latest recruit, Hannah, to the Alupro team.”
“Hannah will prove a valuable addition to our growing team, thanks to her passion and experience with digital marketing channels. Over the coming months, she will work closely alongside myself and the wider team to further develop our programmes and challenge us to embrace new digital channels to reach our audiences,” Tom added.
In her new role Hannah stated, “With aluminium packaging recycling at an all-time high, it’s more important than ever that we continue to communicate the benefits of recycling. I have always been passionate about sustainability, so I’m thrilled to be joining Alupro at such an exciting time for the industry.”
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