An Lap Phat (ALP), a Vietnam–based manufacturer of aluminium profiles specifically for building and construction applications, has recently launched its business policy focussing on sustainability at the Customer Conference. An Lap Phat emphasised its commitment to collaborative growth, enhancing competitiveness, and unlocking potential business opportunities for its partners.
Embracing the motto "Shaping Life," An Lap Phat provides high-quality aluminium solutions that foster lasting societal value through three core principles: Quality, Innovation, and Sustainability. Building on these foundations, An Lap Phat continually invests in research and development to address evolving market demands. With a forward-looking vision and a pioneering approach, An Lap Phat seeks to set new industry trends, reinforcing its leadership in elevating the value of aluminium and driving industry transformation.
About the event
At the event, An Lap Phat introduced a warranty period lookup service, enabling customers and manufacturing facilities to quickly and accurately check and track product warranty information. This service not only enhances user convenience but also reflects An Lap Phat's commitment to transparency and accountability in safeguarding customer rights.
This launch marks a key milestone in An Lap Phat's strategy to digitalise the customer experience, solidifying its pioneering role in integrating technology into after-sales service solutions.
Vietnam's aluminium market
Vietnam's aluminium market in 2024 presents promising prospects. Following a sluggish 2023, global aluminium prices have surged, reaching their highest levels in nearly two years, indicating a rise in global demand that bodes well for the Vietnamese aluminium sector. Furthermore, Vietnam ranks as the 4th fastest-growing construction market in Asia, with numerous large-scale infrastructure and housing projects underway.
This offers a prime opportunity for Vietnamese aluminium companies to expand their market share, boost revenue, and solidify their industry presence. Despite this positive outlook, the aluminium industry faces challenges, including volatile raw material costs, intense competition from imports, and increasing environmental regulations.
Significance of the conference
An Lap Phat continuously seeks to expand partnerships with agents nationwide to establish a strong distribution network that spans the entire country. The Customer Conference, an annual event hosted by An Lap Phat, is held to express gratitude and deepen relationships with partners and clients while also showcasing new products and strategic developments.
This year's conference celebrated An Lap Phat's 26th anniversary, bringing together a large gathering of customers, partners, and agents from across Vietnam. With the message "Pioneering innovation, creating the future", An Lap Phat promises to bring quality products, pioneering to lead the market with prestigious brands.
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