Alba announces new Chief Marketing Officer

Aluminium Bahrain B.S.C. (Alba), one of the world’s leading aluminium smelters, announced the official appointment of Khalid Abdul Latif as Chief Marketing Officer following the Alba Board of Directors Meeting, which was held on Wednesday, September 30, 2015 at Alba.

Khalid Abdul Latif will lead the Company’s global marketing strategies to drive innovation across Alba’s business divisions.

Speaking on the occasion, Alba’s Chief Executive Officer Tim Murray said: “Khalid’s appointment reflects Alba’s commitment to develop Bahraini nationals from within the Company into key leadership positions. He has a right mix of marketing and operational experience to stimulate our existing business and develop new markets. I am confident that Khalid will steer Alba’s global marketing strategy to meet its growth targets despite the volatile market and LME conditions. I congratulate Khalid on his well-deserved appointment and wish him the very best in his new role.”

Latif joined Alba as an apprentice in 1989 and worked in various operational areas including Power, Potlines and Carbon. He swiftly grew up the ranks and was made Supervisor followed by Superintendent. In 2012, he was promoted to Manager of Engineering and then made Alba’s Marketing Manager for Customer Service & Market Operations. In February 2015, Latif was appointed as the Acting Chief Marketing Officer.

An MBA from the French Arabian Business School/ESSEC (Bahrain), Latif holds a Bachelors of Electrical Engineering from Gulf University in Bahrain as well as a Diploma in Mechatronics from Abertay University, Dundee, UK.