“A digital transformation and partnership with aluminium end-users is the only way the aluminium industry can be fully transparent along the entire value chain. To help meet this imperative, we created START—the first digital sustainability label for the aluminium industry”, Paramita Das, Head of Metals and Minerals, Marketing and ESG at Rio Tinto

Paramita Das is a global executive with extensive experience in the commodities sector (metal, oil, and gas). She leads market development for aluminium globally and the establishment of a more customer-centric approach in the Americas. Before her work in the aluminium marketing and development space, Paramita was the Chief of Staff to the CEO of Rio Tinto and Chief Transformation Officer for the Atlantic Operations for the Aluminium segment with Rio Tinto. Paramita joined Rio Tinto in 2015, before which she worked with companies including Sumitomo Corporation and BP. She is a passionate advocate for ESG and inclusion.

AlCircle: Why digital transformation is the key to sustainability? What is Rio Tinto's aluminium business doing to make progress towards this?

Paramita Das: Aluminium undergoes many transformations from a red bauxite rock to the metal found everywhere in life—from mining, refining, and smelting to transportation and final transformation. So, how can consumers be confident the product they have just purchased was made responsibly?