Weihenstephan to introduce its range in cans in the US market in January 2021

Weihenstephan will launch its range in cans in the United States through importer, Total Beverage Solution in 2021. Weihenstephaner Hefeweissbier and Weihenstephaner Helles will be introduced in cans in January 2021.

The cans will offer protection from UV light and oxygen and preserve the taste of Weihenstephaner Hefeweissbier and Helles.

“We are thrilled to offer cans for the US market as we continue to evolve as a brand to meet the needs of our consumers and fast-changing US beer market, without sacrificing the quality of our beers. This is a great opportunity for our current and new brand lovers to enjoy Weihenstephan in new venues that might have been restricted before, due to previously only offering glass bottles or draught. We’re excited to launch our Weihenstephaner Helles in the US after seeing positive growth in Germany, and as the demand for easy-to-drink products rises stateside,” said Marcus Englet, Vice President Export for Weihenstephan.  “

 “We’re excited for the cans to launch in 2021.  The new package offering will be a great compliment to the core lineup in the US market, and we’re excited to increase the brand presence for Weihenstephan across the 50-state footprint in all types of accounts,” said Dave Pardus, CEO of Total Beverage Solution.  “The addition of Weihenstephaner Helles to the lineup is going to give the brand an opportunity to compete in the lower ABV product landscape, which has continued to grow in the US.”

Weihenstephaner Hefeweissbier is the number one Selling German Wheat beer in the US market, the company said.  Weihenstephaner Helles was first launched in May 2020 in Germany.