Steel out, aluminium in: KUBO reshapes production footprint for next growth phase

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Dutch greenhouse technology specialist KUBO has announced a new course of action, planning to outsource steel production activities of KUBO Productive B.V. The company confirmed that steel production at its Monster facility will cease on September 1, 2026, while aluminium manufacturing will continue to remain in-house.

The initiative suggests KUBO's aim to attain innovation-driven growth, focusing on areas where it sees the greatest long-term value creation, including innovation, engineering, digitalisation and the delivery of high-tech greenhouse projects worldwide. 

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According to the company, changing market dynamics, widening the gap from global production costs, and evolving international competition have prompted a review of its manufacturing structure.

"The international market for greenhouse horticulture projects is changing rapidly. At the same time, differences in global production costs and market conditions are continuing to widen," KUBO stated, adding that the decision is aimed at future-proofing both its organisation and supply chain. 

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Zooming in on innovation and project delivery

Commenting on the development, CEO Wouter Kuiper regarded the company’s operational changes as maintaining competitiveness in a changing business environment.

“KUBO has always looked ahead and made choices that strengthen our position in the long term,” Kuiper mentioned, and added, “By reorganising our production, we are increasing our effectiveness, flexibility and focus on innovation.”

He emphasised that the restructuring would not affect customers, partners or ongoing projects, as KUBO continues to invest in “technology, engineering, project delivery and the development of sustainable solutions.” 

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Workforce impact and future goals

The restructuring plan is likely to impact about 30 employees. The company believes that it would manage the transition carefully and expressed appreciation for the dedication and craftsmanship of the workforce involved.

With the move, KUBO joins several Dutch greenhouse construction companies that have previously stepped away from in-house steel production. According to the company, the transition with aluminium in focus will strengthen its position in the global greenhouse horticulture sector while allowing it to maintain its leadership ambitions in the future.