www.foodbev.com
Rio-Fusion moves from glass to Rexam aluminium can packaging
Edited by : AL CIRCLE
1 min read
Rio-Fusion Drinks, India's first fruit-flavoured carbonated beverage, has chosen to partner with Rexam Beverage Can in a move that sees the brand shift from glass bottle to aluminium can packaging.
Rexam India is producing the 330ml Sleek Can for Rio out of its Taloja plant, at which a new aluminium line was opened in November 2012.
Rexam also worked with the Rio brand to establish filling facilities, with the first cans entering the market recently.
Rio-Fusion Drinks, which are enhanced with vitamin C and honey, come in five flavours and are targeted at teenagers and students and are available in cafes, canteens and pubs.
The move to aluminium beverage cans will be supported by a new website and regional initiatives, where the sustainability benefits of the aluminium can will be promoted.
Rexam India is producing the 330ml Sleek Can for Rio out of its Taloja plant, at which a new aluminium line was opened in November 2012.
Rexam also worked with the Rio brand to establish filling facilities, with the first cans entering the market recently.
Rio-Fusion Drinks, which are enhanced with vitamin C and honey, come in five flavours and are targeted at teenagers and students and are available in cafes, canteens and pubs.
The move to aluminium beverage cans will be supported by a new website and regional initiatives, where the sustainability benefits of the aluminium can will be promoted.
Previous article
Kaiser Aluminum corporation ex-dividend date scheduled for July 23, 2013
Next articleJapan Kyowa Casting's Thai aluminum plant starts regular production
Grow with
AL Circle
