12 DECEMBER 2013ISRI press release
Project Reboot launched to increase electronics recycling
Edited by : AL CIRCLE
2 min read
According to a recently released Harris Interactive Poll, despite wanting to recycle used electronics, consumers often lack the knowledge needed to properly recycle. To address this problem, Earth911, a subsidiary of Quest Resource Holding Corporation, and the Institute of Scrap Recycling Industries (ISRI), are joining forces on a new public awareness initiative called Project Reboot. Project Reboot is designed to increase and encourage the safe and secure recycling of household electronics.
Project Reboot aims to bring together businesses, corporations, and civic groups to educate the public on the need to responsibly recycle electronics. Year-long education efforts will not only focus on the need to recycle electronics, but also on the importance of doing it responsibly through a recycler certified to handle electronics at the highest level of environmental, health and worker safety standards, and that guarantees secure destruction of all personal data. In addition, there will be an electronics recycling pledge, social media components (including an interactive Facebook page), print materials on how and where to safely recycle, recycling and reuse tips, and more.
The Harris survey found nearly 70% of American adults have recycled at least one type of small electronics product in the past. The survey also found that despite the lack of information regarding electronics recycling, 97% of American adults would recycle their small electronics.
More than 70% of collected used electronics equipment is manufactured into specification grade commodities – including scrap steel, aluminum, copper, lead, circuit boards, plastics, and glass. For instance, one metric ton of electronic scrap from personal computers contains more gold than that recovered from 17 tons of gold ore. Other used electronics are repaired, refurbished, and resold domestically and internationally to assist those who otherwise could not afford such technology.
Project Reboot’s success will be measured through surveying consumer knowledge and attitudes as well as available statistics on the collection rates of household used electronics.
Project Reboot aims to bring together businesses, corporations, and civic groups to educate the public on the need to responsibly recycle electronics. Year-long education efforts will not only focus on the need to recycle electronics, but also on the importance of doing it responsibly through a recycler certified to handle electronics at the highest level of environmental, health and worker safety standards, and that guarantees secure destruction of all personal data. In addition, there will be an electronics recycling pledge, social media components (including an interactive Facebook page), print materials on how and where to safely recycle, recycling and reuse tips, and more.
The Harris survey found nearly 70% of American adults have recycled at least one type of small electronics product in the past. The survey also found that despite the lack of information regarding electronics recycling, 97% of American adults would recycle their small electronics.
More than 70% of collected used electronics equipment is manufactured into specification grade commodities – including scrap steel, aluminum, copper, lead, circuit boards, plastics, and glass. For instance, one metric ton of electronic scrap from personal computers contains more gold than that recovered from 17 tons of gold ore. Other used electronics are repaired, refurbished, and resold domestically and internationally to assist those who otherwise could not afford such technology.
Project Reboot’s success will be measured through surveying consumer knowledge and attitudes as well as available statistics on the collection rates of household used electronics.
Tagged with:Technology
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