Times of India
Peter Diamandis, CEO of X Prize Foundation and journalist Steven Kotler throw light on the value of aluminium
Edited by : AL CIRCLE
1 min read
We recently solicited questions from readers of our Freakonomics blog for Peter Diamandis, founder and CEO of X Prize Foundation, and the journalist Steven Kotler. Here are some of their answers.
How did you come up with the book's cover art? It's very eyecatching - but not obviously related to the subject matter.
The cover is directly related to the book's message. The book is "wrapped" in aluminium foil and Abundance begins with the story of aluminium . During the early 1800s aluminium was considered the most valuable metal. That's why the capstone of the Washington Monument is made from aluminium, and why Napoleon III threw a banquet for the king of Siam where the honoured guests were given aluminium utensils, while everyone else had to make do with gold.
How did you come up with the book's cover art? It's very eyecatching - but not obviously related to the subject matter.
The cover is directly related to the book's message. The book is "wrapped" in aluminium foil and Abundance begins with the story of aluminium . During the early 1800s aluminium was considered the most valuable metal. That's why the capstone of the Washington Monument is made from aluminium, and why Napoleon III threw a banquet for the king of Siam where the honoured guests were given aluminium utensils, while everyone else had to make do with gold.
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