Paulaner launches a new campaign along with its much-awaited Münchner lager in 19.2 oz aluminium can

Paulaner USA, the sole importer of the iconic Paulaner brand in the United States, has unveiled its nationwide campaign, "Big Cans for Big Heroes," in partnership with Operation Homefront, a non-profit committed to bolstering military families' resilience and stability. 

Running from May 1st to June 30th, Paulaner USA pledges a portion of its sales to support Operation Homefront while urging its loyal community to join the cause. This initiative aligns with the ongoing introduction of the popular Paulaner Münchner Lager in the 19.2 oz large aluminium can format, a beloved choice at concerts, sports events, and military installations nationwide.

Paulaner USA has a rich tradition of honouring and supporting military personnel and first responders, reflecting its deep-seated commitment to those who have served in the armed forces and those who make significant contributions to their communities.

Steve Hauser, CEO, and President of Paulaner USA, said, “As we approach Memorial Day, we feel it’s important to recognise the overall significance of this holiday and honour our military men and women who serve our country, and not just celebrate the kickoff of summer.

Paulaner USA’s support of Operation Homefront underscores our dedication to making a meaningful difference in the lives of military families across the nation. Our Big Cans for Big Heroes campaign was designed with this goal in mind and we are proud to partner with an incredible organisation such as Operation Homefront, which provides vital assistance to those who have served their country selflessly.”

Brig Gen Robert Thomas, USAF, Retired, President and COO of Operation Homefront, added,  “Operation Homefront is immensely grateful for this partnership with Paulaner USA. While the month of May is traditionally marked by celebrations honouring the dedication and sacrifice of our nation’s military service members and their families, the support generated through the Big Cans for Big Heroes campaign will allow Operation Homefront to provide critical programming and other vital resources to this special and deserving group of our fellow citizens year-round, ensuring we are there for them in their time of need for all they have done for all of us in our nation’s time of need.”