Parkers Beverage Company intends to expand its aluminium canned water business in Singapore

Parkers Beverage Company, based in New Zealand, is now eyeing Singapore’s convenience stores to roll out its aluminium canned water, after first entering the country via e-commerce late last year.

Currently, Parkers’ still and sparkling canned water is available only on online platform RedMart in Singapore at SGD27 (US$19) for 24 cans.

Receiving positive responses with 30,000 units sold, the company is now planning to expand its sales channels by collaborating with convenience stores in Singapore.

Doug Speedy, managing director of Parkers Beverage Company, said: “We feel the best channel will be small retails and convenience shops like 7-Eleven, where people patronage these stores everyday and can buy a small snack with a drink. If they buy a can, they know they can easily recycle in the bins around town.”

He also said, “Singapore has excellent recycling rates, so it is a true closed loop product.”

In New Zealand, Parkers’ canned water is sold in supermarkets, food services, and also at events.

In 2018, Parkers was the first company in New Zealand to switch from plastic bottles to recyclable aluminium cans. Speedy believes aluminium is a more sustainable material than plastic as it can be recycled and made into another can within 60 days.

Parkers packages its 330ml canned water in recycled cans sourced in New Zealand. The canned water manufacturing facility is located in Hastings.