Garnalex innovates and invests amidst COVID-19 crisis, soon to launch revolutionary aluminium window system

Even amidst the lockdown and economic disruptions due to COVID-19, Garnalex has reportedly continued to invest in new innovative aluminium window and door systems. As per the report, Garnalex is on track to launch its revolutionary beadless aluminium window system Sheerline Classic in July, followed by Sheerline’s Prestige window and door system at the end of the summer.

The latest investment in Sheerline includes an integrated 85,000 ft2 assembly line, warehouse, and control centre. Besides, the company has expanded its fleet of Combilift forklift trucks, which, together with GarnerSys software operational management system, will ensure higher efficiency in Garnalex’s factories, warehousing, and logistics.

Garnalex has also appointed an industry veteran Tony Basile who will work alongside Paul Greenaway as Sheerline Technical Sales Managers. They together will be responsible for driving sales by giving active technical assistance to customers and support them in setting up Sheerline fabrication.

Garnalex CEO Roger Hartshorn said: “The Covid-19 pandemic is the biggest challenge the UK has faced since World War Two. But in the face of adversity we’ve continued to invest and press on with the launch of Sheerline and the opening of a large new factory assembly, warehousing, and control facility, and invested in two new, additional Combilift forklifts. We’ve put our foot to the floor to keep Sheerline Classic on track for launch this month. All the price matrixes, sales aids, samples, showroom, sales literature, video training suite, and technical guides are ready, and many of these break new ground too. Our new website will launch later in July.”

He also said, “Last, but not least, we’ve expanded our expert team. I’m delighted to welcome Tony Basile and Paul Greenaway to the newly-created roles of Technical Sales Managers. Both Tony and Paul have extensive industry experience and contacts, and they will be instrumental in signing up new fabricators and getting them started with Sheerline Classic. Sheerline systems are unique in incorporating many innovations and radically new ways of fabrication, assembly, and installation. So, to reflect that different focus we’ve taken an integrated approach to sales and support, with technical experts giving customers real support, rather than just the hard sell. We’ll be expanding our range with the launch of Sheerline Prestige later in the year, and to say we’re excited and optimistic about the future would be an understatement!”