EGA announces new corporate purpose; aims to achieve its new mission: generate value from mining to metal

Emirates Global Aluminium, the world’s largest producer of ‘premium aluminium’, with smelters in Abu Dhabi and Dubai, has unveiled its new corporate purpose: Together, innovating aluminium to make modern life possible. The company also aims to achieve its new mission—to generate value from mining to metal.

The company has an alumina refinery in Abu Dhabi, and a bauxite mine and export facilities in the Republic of Guinea.

Abdulnasser Bin Kalban, EGA’s Chief Executive Officer, said: “We sum up our new purpose in eight simple words: Together, innovating aluminium to make modern life possible.  Fulfilling it over the decades ahead will require us to transform our operations and make step-changes in how we contribute to the world and the societies in which we operate, as well as for our people. Becoming an organisation united by a single purpose will enable us to further improve our performance and generate value for our shareholders.

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“We have a legacy of more than 40 years of success, and there is much more we can and must do. We are aiming to address some of the biggest opportunities and challenges our industry faces. This is not the work of a year or two; it is the work of a lifetime. And our purpose requires that we see it through. In the coming months, I look forward to detailing some of the bold aspirations for the future we have as a 7,000-strong team.”

EGA was founded as Dubai Aluminium in 1975 by His Highness Sheikh Rashid bin Saeed Al Maktoum as part of an audacious ambition to transform the prospects of the people of Dubai, in line with the vision of His Highness Sheikh Zayed bin Sultan Al Nahyan for the development of the UAE.

EGA, and the aluminium industry around it, represents 1.4 per cent of the UAE’s economy and 1-in-100 UAE jobs.