EAFA launches Alufoil Trophy 2014

The launch of the Alufoil Trophy 2014, organised by the European Aluminium Foil Association (EAFA), offers companies the chance to enter and place the spotlight on their latest innovations and technologies using alufoil and alu closures, in the most prestigious competition of its kind. In addition, the 2014 winners will be featured at interpack, the world’s largest packaging exhibition, in Düsseldorf next May.

Recognition with the award of an Alufoil Trophy is one of the highest honours available to innovators in the field of aluminium foil and closures. Five categories for entries provide ample scope for all kinds of creativity and technological developments – across the entire range of industrial applications and covering the most crucial challenges for alufoil and aluminium closure manufacturers.

The categories are:

• Marketing + Design
• Consumer Convenience
• Resource Efficiency
• Product preservation
• Technical Innovation
The development of innovative ideas should provide benefits for the brand owner, retailer, consumer and industrial user through the performance of a material, a manufacturing method or conversion process. Commenting on the launch of this year’s competition EAFA’s Director Communication, Guido Aufdemkamp, said, “The Alufoil Trophy 2014, which coincides with interpack, is a special opportunity for companies to bring worldwide attention to their latest ideas and products. We look forward to an exciting and hotly contested competition.”