A report has been recently published by Ball Corporation, the global leader in sustainable aluminium packaging, regarding the revolutionary impact of Eyeris®, their exclusive enhanced printing technology for aluminium cans and impact extruded bottles. Eyeris® has the ability to provide unparalleled visual appeal in line with the increasing demand for eco-friendly packaging from consumers.
The market for Fast-Moving Consumer Goods (FMCG) is highly competitive, with more than 40,000 new product launches occurring monthly across over 273 categories. In this landscape, securing shelf placement and capturing consumer attention is crucial. When it comes to final purchase decisions, packaging plays a significant role, with 76 per cent of consumers stating that it influences their choices. Additionally, packaging can also prompt 66 per cent of consumers to try new products.
The innovative Eyeris® technology employs advanced printing and imaging techniques to produce high-resolution, lifelike images directly onto the surface of aluminium packaging. This revolutionary high-definition visual experience extends 360 degrees around both cans and bottles, providing unparalleled precision and colour accuracy to showcase product ingredients and fragrances. Furthermore, this cutting-edge technology provides a distinctive platform for brands to share their narrative, creating a powerful emotional bond with the consumer.
By harnessing Ball's unparalleled proficiency in creative artwork, Eyeris® presents the opportunity to replicate customer graphics and imagery with greater accuracy when creating print files. This translates to a final product that boasts superior detail and quality. With a range of up to nine colours, Eyeris® accommodates all shapes and sizes across Ball's line of aluminium cans and impact extruded bottles for beverages, household items, and personal care products. This adaptability unlocks a world of visual potential that effectively captivates consumers by fusing Eyeris® with aluminium packaging, one of today's most sustainable packaging solutions.
Adoption of sustainable practices is of utmost importance as the world seeks to become Net Zero by 2050. If you wish to learn about the necessary sustainability practices in the aluminium sector, please have a look at AL Circle's specially curated report, Sustainability in the Global Aluminium Industry.
The Commercial Vice President of Aerosol Packaging at Ball Corporation, Victoria Marletta, pointed out: "Consumers are increasingly demanding sustainable packaging solutions for household and personal care products. Our new report explores how Eyeris® enables brands to stand out with vivid imagery while also aligning with the sustainability attributes of aluminium – which is safe, lightweight and infinitely recyclable regardless of shape, colour or format."
"Eyeris® provides a significant step forward in packaging design technology. We're excited to partner with our customers to provide this innovative and versatile solution for brands to communicate with their customers," Marletta exemplified.
Ball, a leader in sustainable aluminium packaging innovation, introduced the Aerosol aluminium cans in 2014. These cans are made using Ball's proprietary alloy ReAl and are up to 30% lighter than standard cans. This light-weighting technology helps reduce transportation-related emissions. However, the widespread adoption of feather light modules has led to standardized can shapes and sizes, making it difficult for brands and on-pack promotions to stand out. To address this issue, Eyeris® has been designed to help brands differentiate themselves on the shelf and capture consumer attention in a crowded market.
Eyeris® is a walking example of Ball's dedication to innovation and sustainability, providing purpose-driven solutions that enable brands to enhance their packaging while also contributing to a more sustainable world. By incorporating Eyeris® technology, aluminium packaging not only meets but also amplifies both sustainability and consumer engagement by enabling high-resolution printing directly onto the package, eliminating the need for additional labels.
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