Aparna Enterprises plans to invest INR 100 crores to strengthen its aluminium window and door system brand Alteza

On 21st June 2021, the three-decades-old Aparna Enterprises Limited, expertise in the building-materials industry in the Indian market announced its plans to invest INR 100 crore towards bracing its aluminium window and door system brand Alteza in the next 4 years.

The investments will be utilized for strengthening its product portfolio as well as a manufacturing facility, marketing and retailing. The company also witnessed the roll-out of its latest range of slim aluminium sliding door system - ACA M-19 Series.

Ashwin Reddy, Managing Director, Aparna Enterprises Limited, while commenting on the plans for Alteza, said: “Aluminum window and door system market in India is close to INR 20,000 crores and it is growing at a CAGR of 7.9%. There is growing demand for quality products as well as services and we are gearing up to address this demand.

"From the 100 crores, 60% of the funds will be directed towards strengthening the manufacturing capacity and the rest towards research and development and building our dealership network. To complement this growth vision, we are also planning to strengthen our team. We plan to hire more than 100 people by the end of 2021 and the majority of this will be in Telangana. We are optimistic that Alteza will capture 8-10% of the organized aluminium door and window market by 2025.”

In 2019, the Alteza brand was launched with a wide range of aluminium window, door and railing systems. The Alteza ACA M-19 brand will be further strengthening its foothold in the growing premium aluminium window and door systems market.