European Aluminium Foil Association
Alufoil Trophy 2013 winners demonstrate ideas for new products and markets
Edited by : AL CIRCLE
2 min read
Great ingenuity to create innovative products, some with the potential to take alufoil into new markets, underlined the entries for the Alufoil Trophy 2013. Practicality was combined with style and creativity across all sectors. So good was the quality of entries that the judges were challenged to pick ‘the best of the best’, but eventually selected 12 winners.
The competition, which is ranged across five categories, is organised by the European Aluminium Foil Association (EAFA) and attracted entries from many of the major European aluminium converters, as well as leading industrial designers, and confirmed its position as the pre-eminent award for the alufoil sector.
Judging was led by Professor Dr. Markus Prem, principal of the Department of Food Packaging Technology at the University of Applied Sciences Kempten, who commented on the overall standard of entries saying, “The originality and quality of the entries generated much discussion among the judges. In these tough economic times we always look to focus on developments which can add value or reduce cost, as well as meeting sustainable requirements. But it impressed us how some very imaginative and stylish ideas were presented which could open new doors for alufoil, or create better, eye-catching solutions for existing products.”
The competition is open to products which are either made from alufoil or contain alufoil as part of a laminate or structure, including aluminium closures. Categories provide the scope for entries from almost every market, particularly for packaging and technical applications. The classifications are Consumer Convenience; Marketing + Design; Product Preservation; Resource Efficiency; and Technical Innovation. The judges also have discretion to award an Alufoil Trophy for products displaying excellence across a number of categories, or for a particularly novel or clever application.
The competition, which is ranged across five categories, is organised by the European Aluminium Foil Association (EAFA) and attracted entries from many of the major European aluminium converters, as well as leading industrial designers, and confirmed its position as the pre-eminent award for the alufoil sector.
Judging was led by Professor Dr. Markus Prem, principal of the Department of Food Packaging Technology at the University of Applied Sciences Kempten, who commented on the overall standard of entries saying, “The originality and quality of the entries generated much discussion among the judges. In these tough economic times we always look to focus on developments which can add value or reduce cost, as well as meeting sustainable requirements. But it impressed us how some very imaginative and stylish ideas were presented which could open new doors for alufoil, or create better, eye-catching solutions for existing products.”
The competition is open to products which are either made from alufoil or contain alufoil as part of a laminate or structure, including aluminium closures. Categories provide the scope for entries from almost every market, particularly for packaging and technical applications. The classifications are Consumer Convenience; Marketing + Design; Product Preservation; Resource Efficiency; and Technical Innovation. The judges also have discretion to award an Alufoil Trophy for products displaying excellence across a number of categories, or for a particularly novel or clever application.
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