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31 OCTOBER 2018 AL CIRCLE

AEROBAL World Aluminium Aerosol Can Award 2018 winner list out

EDITED BY : DEBANJALI SENGUPTA 2MINS READ

The much-awaited winner list of the World Aluminium Aerosol Can Award 2018 is announced. Nivea Body Mousse from Beiersdorf reportedly received a maximum number of votes for its unusual conical shaped can and thus, bagged an award under “cans that are already on the market” category. Another category was “prototype cans” under which Eyeris Fox Can from Ball UK acquired the first position.

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The winners were announced at this year’s General Assembly meeting of the International Organisation of Aluminium Aerosol Container Manufacturers (AEROBAL), who was also the organiser of the competition.

The unusual conical shape of Nivea Body Mousse aerosol cans reportedly impressed the judges in the competition this year in every respect. The can’s very subtle and transition-free colour gradient from opaque violet at the top to a very elegant pale violet in the lower part is also a masterly achievement. The finely nuanced reproduction of the mousse and the white drops of shea butter complete the perfect printed image. Together with the characteristic shape of the can, this gives the product and the brand a distinctive and impressive overall appearance at the point of sale.

Eyeris Fox Can from Ball UK, on the other hand, wowed the judges in the competition because of new opportunities it could open up for the graphic design on aluminium aerosol cans. Ball’s proprietary Eyeris printing technology allows near photo quality high definition printing on cans or aluminium bottles, that now makes possible to reproduce images of faces, human skin and other complex and richly detailed surfaces, like those of plants, fruit, flowers, and many other design ideas.

AEROBAL’s Secretary General, Gregor Spengler, is extremely pleased with the high quality standard of this year’s entries and said: “The good market development at the moment, with growth of almost five per cent in the first half of the year, is also attributable in part to our members’ continuing willingness to innovate, which the results of this year’s competition demonstrate. Time and time again, the most advanced forming techniques allow producing interesting new shapes; and optimised and perfected printing processes are now being used to obtain fantastic creative elements and designs.”


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EDITED BY : DEBANJALI SENGUPTA 2MINS READ

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