“Sustainability has always lain at the brand's heart since its inception in Provence in the 1970s,” said Mona L’Hostis, Head of Global Travel Retail Marketing - L’OCCITANE Group

Mona commenced her career with L'OCCITANE Group in 2013 as International Marketing Fragrance Product Manager in Paris, followed by International Marketing Executive in Skincare. She then became the company's International Body Care Group Manager in Switzerland in 2016 and progressed to Head of Marketing Travel Retail EMEA & Americas. Since 2019 Mona has been Head of Global Travel Retail Marketing for L'OCCITANE Group.

AL Circle: What inspired you to use recycled aluminium for packaging? Was sustainability there in L’OCCITANE since the beginning?

Mona: L’OCCITANE en Provence has been an eco-pioneer since its inception in 1976, when it operated an in-store glass bottle return policy. The brand is committed to using eco-friendly manufacturing methods, eco-design, and sustainable packaging for its products in line with its motto of reduce, recycle, react. We, therefore, continuously communicate and underline our eco-friendly credentials and ethics to our new and existing customers while offering them a vibrant and compelling travel retail shopping experience. This inspires loyalty and instils trust in the brand.