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“We have been shocked and appalled by the events in Ukraine and we have publicly expressed our desire for an early end to the conflict”, Roman Borisov, Sales Director for EMEA at Rusal

INTERVIEWEE
“We have been shocked and appalled by the events in Ukraine and we have publicly expressed our desire for an early end to the conflict”, Roman Borisov, Sales Director for EMEA at Rusal
Category
Interview
Date
29 Jun 2022
Source
AL Circle
Detail

Roman Borisov is the Sales Director for Europe Middle East and Africa (EMEA) of Rusal with more than 15 years of commercial leadership experience in the aluminium industry. In his role, Roman is responsible for Value Added Product and Low Carbon Aluminium sales across the region, supporting key vertical markets including Automotive, Packaging, Construction and Energy Transition.   

AlCircle: How would you rate Rusal’s performance for 2021 and envision the year 2022?

Mr Roman Borisov: In general, 2021 was a very solid year for RUSAL. The Company showed resilience in withstanding the COVID-19 pandemic and various challenges particular to the aluminium industry. We supported our clients around the globe, providing flexibility and options required to absorb the supply chain disruptions, and provided assurances around Silicon and Magnesium availability despite global shortages. We grew our VAP share to 52% from 44% in 2020 and saw aluminium prices gaining momentum along with the rest of the commodities.


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